Senior Data Analyst with 8 years of experience in Banking, Q-Commerce, and Mobility platforms across Pakistan and the Middle East. Built prediction models and optimization tools that reduced churn, shaped pricing strategy, and drove revenue growth.
5-stage segmented ETA with hierarchical Bayesian smoothing, OSRM calibration, and recency-weighted medians. Validated on 137K orders, MAE 8.49 minutes.
MLP neural network scoring 891K bank customers with 5-tier risk categorization, proxy income estimation, and credit limit determination.
Zone-level stress management with progressive search and listing radius shrink, Butler shutdown, and customer-facing delivery Choice tiers.
Demand-aligned shift scheduling replacing fixed templates. Median demand forecasting, greedy selection, dispatch simulation. Utilization 0.8 to 1.1 orders/hour.
Predicts which restaurants will go inactive using operational KPIs. Intervention on flagged vendors reduced churn by roughly 62% across 17K vendors.
Infers customer personas from trip geography using OpenStreetMap, then predicts willingness-to-pay. Outputs pricing multipliers from 1.00x to 1.15x.
Ride acceptance prediction replacing nearest-driver dispatch with ML-driven ranking using driver behavioral odds, route patterns, and geometric features.